The Right Way to Apply Cologne to Get the Most Out of It

The truth is that many men are completely unaware of how to apply cologne. Usually, most guys would spray it on after they’re completely ready for a night (or day) out, right before they grab their keys and leave. They couldn’t be more wrong! As it turns out, you should apply your cologne when you’re naked. That’s right – completely naked!

The Importance of Doing it Correctly

A man who's applying his cologne the right way.

Ben Krigler, a fifth-generation owner of Krigler, which is a perfume brand, says that putting the cologne on when you’re naked is done because the idea is to perfume the skin instead of the clothing. He’s commented before Men’s Journal that, “When you’re naked, your skin’s still untouched by fabrics. It’s the ideal time to apply a fragrance, as it would become one with your skin.”

As you might know, body chemistry plays a role when it comes to fragrance. The warmth of your body allows the cologne to disperse naturally. When you apply a fragrance to naked skin, you’ll get the full richness of the aroma, as opposed to applying it on your clothes. Another thing to keep in mind is that some fabrics can actually get damaged from the oils contained in some brands of perfumes.

How to Apply Cologne the Right Way?

A man who's shopping around for the perfect cologne scent.

Get ready for our step-by-step guide on how to apply fragrance the right way.

  • Step one: Ready to add fragrance? Once you’ve taken a shower, dry up your body thoroughly with a towel, and spray along pulse points. Those are your neck (below your ears), chest, and wrists. Blood vessels are the closest to the skin in those areas and tend to emanate more heat.
  • Step two: Fragrance company owner Krigler advises spraying under clothes when reapplying. In case you don’t have the chance to get naked again, stick to the neck and wrists.
  • Step three: What to do if you want your clothes to smell like your favorite cologne as well? Krigler suggests spraying them with the desired fragrance before actually putting them on. That way, you won’t douse your shirts with an overpowering scent.

As you can see, spraying cologne the right way will help you get the most out of your favorite scent. Now that we’ve revealed how to apply the desired scent correctly, make sure to adopt the routine.