Harley-Davidson is pleased to announce that the H-D Collection, a grouping of distinct and unique fashion lines, will launch on March 9th, 2023. These lines will be distinguished by the tradition and authenticity of the most desirable motorcycle brand in the world.
A Company With a Long History
With more than 120 years of craftsmanship and history under its belt, Harley-Davidson has molded motorcycle culture by expanding its importance beyond the realm of two wheels. As part of H-D’s ongoing growth strategy, H-D Collections wants to engage with clients who identify with the brand’s adventurous attitude. These collections aspire to honor the past through handpicked products, partnerships, and events while propelling the motorcycle brand into the next 120 years and beyond.
Bar & Shield by Harley-Davidson
This is a new lifestyle product brand with an upgraded status. This is inspired by the unique combination of engineering, motorcycle culture, and functionality, which reflects the study and craftsmanship connected with the brand’s history. The collection is designed by Creative Director of Apparel Design Louise Goldin and her team to offer a new attitude to the progression of Harley-Davidson gear.
Harley-Davidson Authorized Vintage
It is genuine, archival, and collectible. The product line is a collection of rare H-D apparel throughout history, certified by H-D’s historians with certificates of authenticity. These pieces are among the most sought-after on the vintage apparel market. Customers can anticipate an ever-changing selection of vintage T-shirts, accessories, sweatshirts, vests, leathers, and jackets, as well as monthly drops with H-D stories.
Harley-Davidson Originals is a contemporary rendition of the brand’s classics that draws inspiration from the company’s past. This product line embodies the history of the motorcycle brand, as worn by decades of brave racers, noteworthy figures, artists, and everyday riders.
H-D Collections will connect new and existing brand enthusiasts through merchandise, unique retail experiences, and partnerships anchored in the essence of Harley-Davidson’s moto culture. As H-D Collections evolves, Louise and her team in the H-D Design Studio in New York City will introduce and design additional lines and collaborations.